“So–!” (My favorite tic.)
In past articles, I’ve written about tics — involuntary (and incredibly common) conversational fillers — which infiltrate our speech habitually and are incredibly distracting when they’re heard too often.

In fact, they’re so common and expected, that when they don’t appear in dialogue — such as in a movie or a TV show — the conversation seems unnatural and stilted. Despite that, I always caution yoga instructors to monitor their speech and pay attention to any of these “fillers” which have taken over and have become *too* prevalent.
One tic which I seem to pay attention to lately is:
“So…!”
It seems to be a very trendy and widespread way in which to start a sentence. I’ve determined that it occurs for a variety of reasons and serves a few purposes.
My Turn!
I listen to a lot of NPR, and I’ve found that when there’s a large panel discussing a topic — especially if there are differing viewpoints at the table (as NPR is diligent to make sure happens) — a speaker who desperately needs to get their point in will sometimes start with a strongly delivered “SO!” as a way of signaling their turn/intention to speak. A little like trying to get a word in edgewise over a boisterous dinner table, an enthusiastically voiced “SO!” can be a way of barging in and making sure you get “airtime”.
I’m So Glad You Asked
If you’re asked the question “what do you do for a living?” (or any other question that you’re accustomed to being asked) chances are, you have a pre-memorized “elevator speech” ready to go, and it’s a speech you’ve given countless times. Often that “pitch” will begin with a “So..” merely because you’re ready (and usually enthusiastic) about telling your story.
If I May Continue…
Sometimes, “So..” can signal ownership of the conversation — as in: perhaps you weren’t finished before, and that you’re happy to take this chance to complete your thought in a diplomatic way. you’re acknowledging what the other person said; now it’s time for you to bring it home and complete your thought.
I Need to Buffer This…
“So…” leading off a conversation can be way of diplomatically and gently starting a difficult discussion. “So, I had a chance to talk to Mike…” can indicate a gentle way of focusing the conversation in a more a serious direction, and to possibly prepare the recipient of uncomfortable news. if small talk has started the interaction, a well-placed “So…” can be a way of steering the discussion towards the main focus — the real reason they’re sitting down to talk.
I’ve read articles that point to “So..” being a surefire way to erode your trustworthiness and to spotlight how *you* may not be all that confident in what *you’re* saying — personally, I feel there are a few more tics which achieve that better. “So…” is just one of those conversational trends which we all adopt without thinking about them — thereby making them harmless with occasional use, and problematic with overuse.
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