Things That Turn me Off of Podcasts
I listen to a lot of podcasts.
Or, at least, I *try* to.
I “audition” a lot of podcasts to keep me entertained on my trips back and forth to yoga, or driving around doing errands, and it’s astounding how many of them have the first few seconds listened to, and then I stop and move onto something else. (I’m reminded of an ad agent years ago telling me the story about him auditioning voices for a radio spot while driving out to his cabin in BC. He’d listen to the first five seconds of a demo, and if it didn’t work for him, he’d eject the cassette tape and throw it out of his sunroof. The thought of people’s beloved – and belabored over -- voiceover demo tapes littering the Trans Canada Highway still bothers me to this day.)
The point was: if he wasn’t “grabbed” by a demo in the first few seconds, he moved along. As so do many of us when we start to listen to a podcast. If it doesn’t grab us right away; if there’s something odd about the podcaster’s voice – we move on.
Such is the case when I try to find a new podcast I can glom onto. It’s a combination of subject matter that interests me (especially for the long-term, if there are multiple seasons of the podcast), good research on the topic, and a thorough dive into the subject matter. (I can usually tell when a podcaster searches Wikipedia and calls that “research”.)
But most of the time, it’s the voice. If it’s hosted by someone who isn’t comfortable or experienced in front of the mic; by someone who doesn’t understand basic mic skills and vocal hygiene, or who hasn’t consulted with an equipment expert to advise on the technical setup – that a hard pass for me. (Would you start any business venture without first consulting an expert about how to do it correctly?)
Here’s a list of basics that those pondering getting into podcasting should consider before embarking on this significant venture.
Are you even the person to do this?
Everyone wants to host a podcast, because you are interested enough in the subject matter to make it into a “thing”. But thing objectively for a second: are you going to honor the subject matter and really give it the polish and impact it deserves? Or is it best to outsource the voicing to a V/o pro who knows the technicalities of the equipment *and also* has the performance experience to breathe life into the podcast?
Have you talked to technical people?
Let’s say you decide to voice it – great. Do you know which mics do what? Which mics you sound best on? Have you asked an audio professional about basic microphone skills? Is your recording environment a dead, quiet space, or will you be fighting with ambient noise? The technicalities are important to get sorted out early, and revisited often.
Do you love the subject? Show us.
Here’s where things go sideways for me. I was listening to a true crime podcast, delivered by a host who spoke in a deadpan monotone. And this was suspenseful, intriguing, and somewhat dark material. Read in a flat line. Just getting the words out and no thought at all about the *meaning* of words he was saying. The impact they could have. He was reading off a page, and it showed. If you truly love the subject – by all means, script out the episodes. But know the material well enough that you would be able to scrap the script and just tell the story. Tell the listener why *you care* about the story. Why *they* should care. All that comes naturally when you yourself are getting into the material, and you’re really thinking about the subject.
To grab me, a podcast must be authentic. Genuine. A journey. Too many of them are delivered by podcasters with sloppy technique and an almost distant stance from the material. Make sure your podcast is inviting, retains their interest, and tells a story.






